Suitable SEO = Visible Website
Many higher institutions mistake detailed content with quality content and quality content with easy to find content. If you deal with these challenges as well, you have figured part of the equation – content is key to attracting Taiwanese college students. But what kind of content are we talking about? Flyers? A list of English educational programs? Facebook posts?
Content MUST Be Built Around SEO Keywords
Looking for higher education online should be a breeze. It usually is, if the right keywords are used when the text is created. Otherwise, how do you think you can find a specific article or page that contains just the words or full questions you typed into your search engine’s search bar? Search engines index pages based on their content (its quality, relevance, SEO keywords etc.).
To find out if your website is SEO friendly, you must first look at the text you find on each page. What type of keywords have you used? Does the content seem too stuffy? Have you used the exact same keywords as your competitors? These are all questions that will help you begin the analysis that will ultimately tell you what needs to be changed – optimized.
A SEO Friendly Website Ranks High in Search Engines Result Pages
It is not enough to ensure that your website provides a pleasant user experience through its friendly interface and interesting design. Higher institutions must ensure that what they provide to prospective Taiwanese students is relevant content based on SEO keywords that they would search for.
Example: Students might search for “English web designer educational programs”. If your academic institution uses such a long-tail keyword in its content, chances are that the student who typed it will find your website, visit it and send an email asking additional questions regarding your educational programs.
How Can You Have an Optimized Higher Education Online Presence?
- Use relevant SEO keywords on each website page.
- Always rely on SEO analysis tools before deciding which keywords to use.
- If your school provides classes to international students such as Taiwanese ones, try to add the word “English” to your long-tail keywords.
- URLs and any on page links must include your SEO keywords.
- Images should have a small file size and be surrounded by relevant content.
- Combine great user experience with search engine optimization. You don’t need to settle for one or the other.
- Connect your website with your social media pages.
If you currently look at your academic institution’s website and don’t really know why it does not bring in as much quality traffic as you have hoped, you should save yourself some time and grief and just contact Digital Agent. Our team will analyze your website & current online presence and will provide a personalized, SEO friendly solution.
Take your SEO knowledge to the next level. Read more about aligning your enrollment management plan with your SEO strategy here!
