Your School’s Success Depends on Search Engine Optimization
Making education available to students from all over the world is definitely a challenging task, especially in today’s context. There are many communication channels, different ways of providing information and many other higher institutions that try to promote their educational programs for college students in Taiwan at the same time.
How Do You Make Your School Stand Out?
First, you must realize that the online world is the fastest and most efficient way of reaching out to students from a particular country such as Taiwan. Then, you must understand that this environment comes with certain rules or guidelines, at least in certain situations.
It would be so simple if you could write a short introduction about your school, post it somewhere and receive tens of student applications short after. Unfortunately, this is not the case. The online world is ruled by search engines. If they don’t pick up on your content, whatever you post online doesn’t matter.
SEO Will Open Many Doors for Your Academic Institution
Search engine optimization requires you to use a few essential tips in your content strategy. Yes, you need a content strategy. It all begins with the keywords that are relevant to your field. A brainstorming session can do wonders when advertising education.
By using just the right SEO practices, your school will manage to become visible in the online world. Keep in mind that your success depends on how consistent you are in your efforts of having your educational programs for college students appear on the first page of the search engine’s results.
Here Are a Few of the Top SEO Practices You Should Try When Advertising Education:
- Compile a list of 3-5 main SEO keywords. This is what the brainstorming session is all about. Write down a few words that are relevant for your academic institution. Add more keywords to that list based on what Taiwanese students search for. Example: You are trying to promote a UK based school that provides cooking classes in English. One of the keywords can be “English cooking classes UK”.
- Optimize all the content on your website. This means that you need to add relevant keywords to each page, regardless if we are talking about the content posted there, the URL and even the name of a picture.
- Say “NO” to keyword stuffing. At first, it might seem like a good idea to just pile up all the keywords in the same page, one after the other. But, this is a tactic that will only convince search engines to penalize your website.
Getting more involved in promoting your educational programs for college students is a fantastic idea. Hiring a team of digital marketing experts is an even better one. Seeing as there are thousands of Taiwanese students studying abroad each year, why not attract a large part of them to your academic institution? Digital Agent is here to help you expand your school’s horizon in Taiwan.
