【Agent Marketing】why you need to gradually get ride of the agent marketing.
Marketing effort that span culture and language always face special challenge, Jesse Gildsegame from Language International. An advertising campaign that produces a huge return of investment (ROI) in Korea market might fail completely in Taiwan market. The keywords used to search in China may completely different from Taiwan because of the use of language. Traditionally, Schools rely the marketing on their agent partners because of the challenges in local marketing. However, the school may not fully satisfy with their Agent partners all the time since the commission they offered may not be optimized and get good return of investment because the wide range of products represented by a study travel agent. Gildesgame, who works for an online multinational agency indicated that agency may face a variety of challenges from country…
