Inbound Marketing Archives

03Jun 2017 by manuela dordea No Comments

Inbound Marketing, Content & Global Education

There Is a More Efficient Way of Using Your Resources The education industry has currently settled for a less efficient way of attracting Asian students and convincing them to apply to certain schools that are located across the world. Well, if you are looking to improve your student recruitment approach and making global education happen, you should check out inbound marketing and its strong connection to quality content. Of course, at this point all sounds a bit confusing seeing as you are already trying to convince prospective students from Chinese speaking countries to come to your academic institution. You do that through the ads, flyers and the information that you ask your exhibition agent to share with them. But, is it enough? Your School’s Needs to be Represented Everywhere This…

03Jun 2017 by manuela dordea No Comments

Mistakes and Higher Education Abroad – Adjusting Your Marketing Plan

Inbound Marketing

Make Informed Decisions Regarding Your Marketing Strategy Even if your academic institution is already popular in your town, this does not mean that all the other students from other countries know about it as well. One of the biggest mistakes that you can make is assume that your school already benefits from the online recognition and reputation that it deserves. In today’s world, there is always room for improvement. Innovative Educational Programs Still Need to Be Promoted There are different ways you can make your target audience - Taiwanese students aware of the educational opportunities that they can take advantage of as long as they apply to your school. If you have gotten enough applications this year, you should not expect things to be the same next year. The…

03Jun 2017 by manuela dordea No Comments

Marketing in Higher Education – Traditional vs Inbound Strategies

Inbound Marketing

There's a Better Way of Promoting Your School As a higher education institution, you need to understand what your target audience wants before you can start marketing your educational programs. Otherwise, all of your efforts will be for nothing. When trying to reach Taiwanese students, you must know what they are interested in – language study abroad or any other kind of learning opportunity. Online Marketing Has Evolved So should the online approach of your academic institution. When talking about marketing in higher education, you have to think past the ads that can be seen everywhere. The same goes with emails that usually get into the spam folder. What you need to do is to convince Taiwanese students to follow you on social media, check your school’s website and…

03Jun 2017 by manuela dordea No Comments

Higher Education Marketing Consultants for a Proper Online Presence

Inbound Marketing

Your School's Reputation Depends on Its Online Presence It’s a fact that international universities need assistance when it comes to optimizing their online marketing plan. As you would like to deal with your responsibilities as a higher education recruiter in the most efficient manner possible, it would be recommended that you turn to higher education marketing consultants for their expertise in this field. Your School’s Online Presence Needs to Reach a Specific Target There is nothing stopping you from spending your budget, or better said – waste it away chaotically on all sorts of ideas and tools that might or might not work; tools that might or might not help you get more Taiwanese applicants. In inbound marketing, defining your target audience is one of the most important steps that…

03Jun 2017 by manuela dordea No Comments

Higher Ed and Delighting Taiwanese Students Online

Inbound Marketing

There's a Better Way of Sharing Your School's Message Most people, when they first hear about marketing, they immediately associate it with advertisements, even though this is just one of the tools that can be used when promoting a business or even an academic institution. If you would like to ensure that higher ed gets all the attention it deserves, you need to understand what marketing is all about and what it has involved into. Online Marketing Is Now Inbound Marketing We are talking about a combination of tools that focuses on spending less money while attracting more prospective Taiwanese students that are bound to apply to your school. At this point, you might be asking yourself how that would be possible as there are so many other academic…