03Jun 2017 by manuela dordea No Comments
Top SEO Tips for School Advertising in Asia

Top SEO Tips for School Advertising in Asia

SEO
Your School Needs Expert SEO Advice If you have not thought about how SEO or search engine optimization influences the success of your educational institution, it might be time to take matters into your own hands and look into this particular concept. On a more general level, SEO is related to two major factors – relevance & authority, each of them having their own role in business and/or school advertising. Start with Keywords Build all of your content, including titles for web pages, for articles, for pics and even links around specific keywords that are relevant to the message you are trying to share.  Try to put yourself in the shoes of Asian prospects and see what type of search phrases they end up using when looking for information related…
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03Jun 2017 by manuela dordea No Comments
SEO and Higher Education Marketing Agencies

SEO and Higher Education Marketing Agencies

SEO
Search Engine Optimization Makes Your Pages Easy to Find What is digital marketing all about? Providing the best results, while using a minimal amount of resources, obviously. One of the most popular higher education marketing trends is to invest in exhibition marketing and hope that the sales agent will bring in more students as time passes by. Unfortunately, the process is far from being effective.   SEO Is an Essential Part of a School’s Digital Marketing Strategy At first, you might be tempted to believe that you can handle the online marketing plan of your academic institution on your own, without the help of higher education marketing agencies. So, you decide to build a free, simple website where you post content that you find interesting and wait for Taiwanese student…
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01Jun 2017 by manuela dordea No Comments
Higher Education Online – Is Your Website SEO Friendly?

Higher Education Online – Is Your Website SEO Friendly?

SEO
Suitable SEO = Visible Website Many higher institutions mistake detailed content with quality content and quality content with easy to find content. If you deal with these challenges as well, you have figured part of the equation – content is key to attracting Taiwanese college students. But what kind of content are we talking about? Flyers? A list of English educational programs? Facebook posts?   Content MUST Be Built Around SEO Keywords Looking for higher education online should be a breeze. It usually is, if the right keywords are used when the text is created. Otherwise, how do you think you can find a specific article or page that contains just the words or full questions you typed into your search engine’s search bar? Search engines index pages based on…
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01Jun 2017 by manuela dordea No Comments
Aligning Your Enrollment Management Plan with Your SEO Strategy

Aligning Your Enrollment Management Plan with Your SEO Strategy

SEO
A Visible Website Helps with Your School's Marketing Goals As difficult as it may be, you need to admit that every year, there are countless students that might have applied to your school, but didn’t because your enrollment management plan was not optimized. The situation becomes even more challenging if you don’t connect the plan with your SEO strategy, which is meant to bring your academic institution the online recognition it deserves. No SEO – No Visibility You must be aware of the fact that there are countless other higher institutions that want to attract Taiwanese students and that focus all of their efforts on promoting their available educational programs. You need to optimize the process that makes your school the best option & that ultimately convinces an increasing number…
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01Jun 2017 by manuela dordea No Comments
Advertising Education Using the Best SEO Practices

Advertising Education Using the Best SEO Practices

SEO
Your School's Success Depends on Search Engine Optimization Making education available to students from all over the world is definitely a challenging task, especially in today’s context. There are many communication channels, different ways of providing information and many other higher institutions that try to promote their educational programs for college students in Taiwan at the same time.   How Do You Make Your School Stand Out? First, you must realize that the online world is the fastest and most efficient way of reaching out to students from a particular country such as Taiwan. Then, you must understand that this environment comes with certain rules or guidelines, at least in certain situations. It would be so simple if you could write a short introduction about your school, post it somewhere…
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