There’s a Better Way of Promoting Your School
As a higher education institution, you need to understand what your target audience wants before you can start marketing your educational programs. Otherwise, all of your efforts will be for nothing. When trying to reach Taiwanese students, you must know what they are interested in – language study abroad or any other kind of learning opportunity.
Online Marketing Has Evolved
So should the online approach of your academic institution. When talking about marketing in higher education, you have to think past the ads that can be seen everywhere. The same goes with emails that usually get into the spam folder. What you need to do is to convince Taiwanese students to follow you on social media, check your school’s website and blog regularly and so on.
You might be thinking that this is easier said than done. True, if you do it on your own. But, if you rely on the assistance of marketing experts that understand today’s online marketing aka inbound marketing, your chances of cutting costs and getting more applicants are pretty good. You just need to understand the differences between traditional and inbound marketing strategies.
Inbound Marketing Is the Key to Giving Your School a Voice
That’s if you want to ensure that more and more students will call in or send in an email asking for more information regarding your educational programs. When Taiwanese students want to learn more about language study abroad or other educational options, they rely on in-depth online research. Now that you know how they go about this problem, you can use it to your own advantage.
It’s not simple, but you can make sure that when they do start looking for more details regarding foreign higher education schools, your content is available out there, at the top of the first search results page. Traditionally, you would achieve that with paid ads or through unethical strategies such as copying content from one site to another or something called article spinning.
Today’s Students Need Relevant Answers – And They Need Them Now
If you are certain that your school is prepared to receive more international students and more specifically Taiwanese students, you need to make your content available on your website, on your blog and on your social media page. You don’t have to look for these students. They already spend time online. If they want to study abroad, they just need to come across your school.
Inbound marketing in higher education can help you achieve just that. Instead of bombarding your target audience with annoying ads, you offer them the option to find whatever they need with a few simple clicks. This strategy needs you to focus on your target audience’s needs and really listen to what they have to say. Digital Agent can guide you!
Take your inbound marketing knowledge to the next level. Read more about how higher education marketing consultants can help with your school’s online presence here!
