Your Content Can Be Concise or Detailed
The new way of promoting a brand, a name, a higher education institution revolves on a few key factors, starting with content. When talking about online higher education marketing, your content must be just right. This means that it needs to have the right appearance, the right length, send the right message and convince readers to rely on your school for education and training.
Your Content Should Be as Long as Needed
Some may tell you that people don’t have time to read nowadays so they just skim through the content they stumble upon, regardless if we are talking about ads, social media posts or online articles. Although that might be true at some extent, Taiwanese students are also incredibly smart and resourceful consumers. They will do their research thoroughly.
So, if they intend on studying in another country, Taiwanese individuals will want to make sure that your academic institution is right for their future education and training. That is why you need both long and short content to ensure that you answer all of their questions before they make a final decision in this case. This information you provide has the power to convince them that your school is the right choice.
Short Content and Social Media Go Well Together
An important channel that your academic institution can use for its higher education marketing plan is social media. In Taiwan, you will mostly find Taiwanese college students on Facebook, liking and commenting on all sorts of posts. You should keep in mind that they have an opinion about anything and will share it within the online community.
But, social media is a place where people socialize. They don’t read articles. Surely, they click on links that you may share when posting your content. Usually, a few rows are enough. This way, you can make sure that you don’t lose their interest. It would be useful to create a short paragraph that, alongside a well-chosen photo convinces Taiwanese readers to click on the link.
Your Higher Education Marketing Strategy Requires Long Content
This type of content, which usually goes over 1,000 words, is fantastic for the exposure of your academic institution. When you create such content, your website visitors tend to spend more time learning about your school. Even though it is not that easy to create a long article or presentation, you should know that you have all the reasons to use your resources on such a piece.
When sharing long content with the rest of the world, Taiwanese students in your case, you prove that you are an expert in your field and that your word/opinion is valuable. They will consider your content to be true, accurate & trustworthy and will take any recommendations you make into account. Long content gives you a chance to educate your readers. Digital Agent will show you exactly how that works!
Take your content marketing knowledge to the next level. Read more about matching your content to your Taiwanese audience here!
