03Jun 2017 by manuela dordea No Comments

International Student Recruitment in Asia – DOs & DON’ts

Case Study
Asian Students Have Specific Needs If you were to create a survey for students that are currently looking for an international higher ed institution where they can continue their education and ask them what they liked or didn’t like about some student recruitment techniques, this is what they would say:   Asian Students Need a Local Approach as Well What does this mean? Well, your English website is not enough to answer all of their questions. Even though they know how to speak & write in English, they would be more comfortable to learn about a school’s educational programs in Mandarin. If you were to have a copy of your English website that is translated in Mandarin, you would show prospective students that you care about their needs. You can…
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03Jun 2017 by manuela dordea No Comments
The Importance of Digital Marketing for Academic Institutions

The Importance of Digital Marketing for Academic Institutions

Case Study
Online Marketing Tools Are a Must Until recently, schools that wanted to receive more student applications could only benefit from the presence of a website and an email address that allowed interested individuals contact them. Today, the situation is very much different. The problem is that most international schools don’t even realize just how important digital marketing really is for academic institutions.   Online Higher Education Marketing Offers Your School Visibility If a website used to be enough to entice prospective students, in today’s world academic institutions need to bring their A game when it comes to digital marketing. This does not necessarily mean that you must ask school officials to attend online marketing courses. But, you should consider doing some research and leaving the planning and execution phase in…
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03Jun 2017 by manuela dordea No Comments
Higher Education Recruiting Tips – Attracting Taiwanese Students

Higher Education Recruiting Tips – Attracting Taiwanese Students

Case Study
Promote Your Educational Programs Efficiently Before you can start thinking about creating a master plan that will allow you to penetrate the Taiwanese market, you first need to understand your target audience - Taiwanese students. We are talking about young individuals that are interested in exploring the outside world of education. Maybe your school is exactly what they are looking for.   Learn More About Your TA’s Online Behavior When it comes to higher education recruiting tips, one of the most important ones is to find out as much relevant information as possible about your target audience. When talking about the young generation of Taiwanese individuals that are open to studying abroad, an online marketing strategy will come in handy. That’s because they spend most of their free time online.…
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03Jun 2017 by manuela dordea No Comments
Enrollment Management, Social Media & International Schools

Enrollment Management, Social Media & International Schools

Case Study
Social Media and Enrollment Management Are Connected As a higher education institution that is looking for international opportunities, reaching students from foreign countries is definitely a challenge. Especially if you don’t really know how to approach your target audience, it can be really difficult to actually get their attention. Fortunately, social media and a few other online channels can help change all that.   Your Enrollment Management Process Starts Now From the first piece of information that you make available to your target audience, aka Taiwanese students, you are starting to create your online presence and are making the first step towards optimizing your enrollment process. You can show prospective students what sort of educational opportunities you have to offer. All is possible through the content that you post online…
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03Jun 2017 by manuela dordea No Comments
Advertising Education Through Offline Events in Taiwan

Advertising Education Through Offline Events in Taiwan

Case Study
Education Events Attract Relevant Asian Prospects When you think about offline events for schools, the first thought that comes to mind is that you will probably invest in exhibition marketing. As we already know, this is no longer the best way of reaching out to students and convincing them to apply to your school. What if you could opt for a different way of advertising education?   Not All Offline Events Are the Same As long as you rely on marketing experts that understand just how inefficient exhibition marketing is on its own, you will be able to benefit from a personalized event where you will meet Taiwanese individuals that are actually interested in your educational programs. How can you ensure that all of your efforts are going to lead…
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