03Jun 2017 by manuela dordea No Comments
Content Marketing and the Story of Your Higher Education Institution

Content Marketing and the Story of Your Higher Education Institution

Content Marketing
What’s Your School All About? Due to the way the educational market has evolved, when it comes to promoting a school to students from your area or from all over the world, there are same hard truths that your academic institution must face. First of all, opting for a traditional marketing approach on the Asian market is only going to make your school sound the same as many others. Everything Starts and Ends with Content The key here is to find a way to make your own educational programs stand out. But before you can do that, you must ask yourself what makes your school so special. Maybe it’s focused on tradition or has great statistics regarding the number of students that graduate and find a job in their field…
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03Jun 2017 by manuela dordea No Comments
Content and Sharing Information about Education in Asia

Content and Sharing Information about Education in Asia

Content Marketing
Efficient Communication Guarantees Your Strategy's Success One of the most important fact that you need to know about today’s world is both an advantage and disadvantage: the fact that information about education is available everywhere can be considered a plus because it is right there at the student’s fingers and a minus because of the details it offers. When sharing information about education, your institution must see content from the public’s perspective. Quality Information Is More Important than Advertising Purposes Even though this has not been the case until now, the education industry is starting to catch up with the latest consumerism trends which involve offering their target audience an entire experience rather than just a flyer. In Asia, the situation is very much different from the rest of the…
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03Jun 2017 by manuela dordea No Comments
What Should Your Higher Education Marketing Agency Do Regarding Your Content?

What Should Your Higher Education Marketing Agency Do Regarding Your Content?

Content Marketing
Don't Settle for Just any Marketing Experts Making the best possible decision for your academic institution might require you to outsource certain needs to a higher education marketing agency that will use a personalized approach to help you reach your goals. But, you may need to keep in mind the fact that not every marketing agency is right for promoting higher education.   The Team Must Have Experience with Academic Institutions Otherwise, they might not be able to understand why your school needs a different marketing strategy to succeed in improving its enrollment management plan. Yes, higher education is somewhat similar to a business, but its ultimate goal is not increase its revenue, but to offer more students the chance to work on their future through proper education. That is…
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03Jun 2017 by manuela dordea No Comments
Top University Marketing Content Tips

Top University Marketing Content Tips

Content Marketing
Proper Content Can Go a Long Way Without content, Taiwanese users would not know what to think about your academic institution. If you don’t create it and share it with the rest of the world, your school will be invisible, especially in the online environment. But, even when you are determined to work on your content, you must follow a few guidelines that will help your school benefit from the exposure it needs.   Keep Your University Marketing Content Relevant Of course, no one is stopping you from writing content that is made from just one main idea and a bunch of promotional/advertising paragraphs. But that would turn out to be a huge waste of time for both your school and readers. In fact, you can’t even call them your…
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01Jun 2017 by manuela dordea No Comments
Online Higher Education Marketing – How Long Should Your Content Be?

Online Higher Education Marketing – How Long Should Your Content Be?

Content Marketing
Your Content Can Be Concise or Detailed The new way of promoting a brand, a name, a higher education institution revolves on a few key factors, starting with content. When talking about online higher education marketing, your content must be just right. This means that it needs to have the right appearance, the right length, send the right message and convince readers to rely on your school for education and training.   Your Content Should Be as Long as Needed Some may tell you that people don’t have time to read nowadays so they just skim through the content they stumble upon, regardless if we are talking about ads, social media posts or online articles. Although that might be true at some extent, Taiwanese students are also incredibly smart and resourceful…
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01Jun 2017 by manuela dordea No Comments
Marketing for Education – Matching Your Content to Your Taiwanese Audience

Marketing for Education – Matching Your Content to Your Taiwanese Audience

Content Marketing
Make Your Message Sound Convincing Especially when talking about Taiwanese students, you must understand that they do not really pay attention to ads because they are surrounded by them all the time. So, they have somehow become immune to them. Marketing for education needs to be different. If your content even resembles the type of text used for advertisements, you have lost their attention faster than you got it.   Your School Needs a Smart Higher Education Marketing Plan Ads should be a small part of it. But how can you know that your content is right for your Taiwanese audience? It all starts with defining that audience you want to reach. Taiwanese students are individuals that want to study abroad, that don’t like ads and that have strong opinions…
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12Dec 2015 by James Chen No Comments
Content Marketing…It’s Time You and I Have A Little Talk

Content Marketing…It’s Time You and I Have A Little Talk

Content Marketing
Content Marketing - It's time you and I have a little talk I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes. Read more at http://www.business2community.com/content-marketing/content-marketingits-time-little-talk-01400173#goIgvDHvYbYbV8hz.99 Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what happened to content marketing in 2015 in the following way: “Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too.” Ann described content marketing in 2015 as having run amok (my words, not hers)…
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