Search Engine Marketing Archives

03Jun 2017 by manuela dordea No Comments

The Impact of Education Ads on Your Target Audience – Asian Prospects

Focus resources on education ads Higher education recruitment in Asia can not be done efficiently without proper usage of your academic institution’s resources. No matter how you look at it, your advertising strategies need to be focused on targeting Asian prospects, not the general public. That is why it would be recommended that before doing anything else, we take a quick look at education ads and search engine marketing or SEM. Visibility Is a Major Focal Point of Every Marketing Strategy It has been long established that a website, no matter how great it is, if it not visible through search engines, all of your efforts are in vain. Besides investing in organic search engine optimization techniques that will ensure search engines index your site and keep its rank high,…

03Jun 2017 by manuela dordea No Comments

Strategic Enrollment Management, SEM & Your Website

Search Engine Marketing

Paid Ads Can Go a Long Way From the moment prospective Taiwanese students start looking for a higher education school until they apply to yours, they will get in contact with countless institutions. It is in your power to ensure that you invest your resources in a strategic enrollment management process that will allow them to always have a positive experience. SEM Goes Hand in Hand with Higher Education Ads Let’s start with your expectations for your academic institution. When it comes to penetrating the Taiwanese education market, your goal is to ensure that you attract as many students as possible so that you can make your school more popular on a global level and get involved in international collaborations. When talking about enrollment management, you must understand that…

03Jun 2017 by manuela dordea No Comments

SEM Mistakes That Are Affecting Your Educational Programs

Search Engine Marketing

Search Engine Marketing is More than Paid Ads Everyone knows that ads work, but only if they are beautifully crafted and strategically placed. What about when you are trying to promote educational programs? Well, you need to ensure that any education ads you use end up answering essential questions of your target audience – prospective Taiwanese students. There Is No “One Fits All” SEM Strategy Yes, you can find a list of steps that you can follow to build a smart search engine marketing strategy, but all of the decisions you make need to be personalized according to the needs of Taiwanese individuals and your school’s expectations. Some academic institutions prefer using a similar if not identical SEM bidding strategy as others. Obviously, this will result in wasting a…

03Jun 2017 by manuela dordea No Comments

How Can Higher Education Marketing Consultants Help Reduce SEM Costs?

Search Engine Marketing

Learn How to Spend Your School's Resources Wisely As this might be one of the first times you learn about SEM, it might be too difficult to process all the information that is associated with this efficient field. Some might believe that it is only useful for businesses and don’t even consider it as an option for higher ed. This is where many academic institutions fail to reach the full potential of their online strategy. Schools Need to Include SEM into Their Marketing Plan Paid advertisements can go a long way, but only if you know exactly how to maximize the advantages that they have to offer. For example, one of the most common issues that brands have to deal with is spending too much money on low quality…

03Jun 2017 by manuela dordea No Comments

Education Research & SEM – Doing It Right

Search Engine Marketing

Paid Ads Will Help Your School Reach Asian Prospects Most certainly, you have heard about SEO, also known as search engine optimization and know that it is somehow related to making your website more visible on the 1st search engine results page. Well, SEM aka search engine marketing is related to paid search activities. It is all a matter of investing in paid advertisements that bring your academic institution to the top. Taiwanese Students Always Do Their Research Even more so today, Taiwanese individuals are pickier when it comes to choosing the school where they are going to study for the next few months or years. This means that they spend their time performing education research so that at the end of the day they are confident that the…