Search Engine Marketing is More than Paid Ads
Everyone knows that ads work, but only if they are beautifully crafted and strategically placed. What about when you are trying to promote educational programs? Well, you need to ensure that any education ads you use end up answering essential questions of your target audience – prospective Taiwanese students.
There Is No “One Fits All” SEM Strategy
Yes, you can find a list of steps that you can follow to build a smart search engine marketing strategy, but all of the decisions you make need to be personalized according to the needs of Taiwanese individuals and your school’s expectations. Some academic institutions prefer using a similar if not identical SEM bidding strategy as others.
Obviously, this will result in wasting a lot of money while not being able to bring in too much traffic to your website. Before you think about dealing with SEM on your own, you must learn at least the basic facts associated with this type of marketing. If not, the popularity of your educational programs will surely have to suffer.
Spend First and Analyze Later – Not a Good Idea
This is one of the most common mistakes that you will learn about or even make when you want to promote your higher education institution through education ads. It all starts with making unnecessary expenses to bid on the most competitive keywords. If all schools use the same keywords, what would make yours stand out of the crowd?
So, besides the fact that you would be spending a lot of your marketing budget on such ads, you would also realize that it was all for nothing. To convince Taiwanese individuals to click on your online ads without wasting any money in the process, you need to look into optimizing your lowest bids. More specifically, research quality keywords that will allow you to spend the least.
Avoid Short Keywords for Your Education Ads
An interesting fact that not all marketers know is that long tail keywords are cheaper and help attract more quality traffic. That is due to the fact that prospective Taiwanese students usually type out full questions or long, specific keywords when looking for information on search engines. Example of long tail keyword: English higher education institutions UK.
There is quite a difference from a short keyword such as: university UK. If you really want to ensure that you always spend the minimal amount of financial resources on your marketing ideas, including your SEM strategy, you should consider leaving this aspect in the hands of the Digital Agent team. We are more than happy to help your school thrive on the Taiwanese market!
Take your SEM knowledge to the next level. Read more about how higher education marketing consultants can help you reduce search engine marketing costs here!
