Focus resources on education ads
Higher education recruitment in Asia can not be done efficiently without proper usage of your academic institution’s resources. No matter how you look at it, your advertising strategies need to be focused on targeting Asian prospects, not the general public. That is why it would be recommended that before doing anything else, we take a quick look at education ads and search engine marketing or SEM.
Visibility Is a Major Focal Point of Every Marketing Strategy
It has been long established that a website, no matter how great it is, if it not visible through search engines, all of your efforts are in vain. Besides investing in organic search engine optimization techniques that will ensure search engines index your site and keep its rank high, you have the option of benefiting from the edge of education ads.
A properly created ad that appears at the top of the search result pages will convince web surfers to click on it and be converted to visitors. Without these ads, it can be incredibly difficult to benefit from the visibility that your international school requires for higher education recruitment goals. There is no major secret that will guarantee your institution success on the Asian educational market.
Smart SEM & an Experienced Marketing Team Is All You Need
Of course, a marketing strategy does not only rely on search engine marketing. However, as it has been proven countless times before, many organizations do everything right (website, SEO, blog, social media) but leave paid advertisements out of the picture. That’s a major mistake because depending on how these education ads are created, they can focus your resources on attracting quality traffic that can easily be converted into leads.
Getting more traffic should definitely be one of your school’s goals. But, benefiting from quality traffic is a million times better. The best about it all is that when web surfers click on your ads, essential data is collected. This data will help you learn more about your target audience’s search intent and correlate your keywords strategy with it. This is how you start improving your higher education recruitment process in Asia.
If You Don’t, One of Your Competitors Will
Instead of letting Asian prospects pick one of your competitors just because they opted for smart SEM and have based their marketing decisions on data picked up by Paid Search, you should be one step ahead of them. When talking about Google and AdWords, you have the chance to benefit from geo-targeting, device targeting and ad scheduling.
These are all tools that allow you to ensure your education ads get the attention of Asian prospects that use a particular device (phone, laptop etc) at a particular time of the day. All these decisions will lead to Asian students clicking on the ads, being redirected to your website and ending up leaving you a message. Allow the experts at Digital Agents to show you how it all works and get one step closer to your target audience!
If you would like to brush up on your knowledge regarding SEO and how it can be used to benefit from better school advertising tips, click here!
