Advertising Education Using the Best SEO Practices

Advertising Education Using the Best SEO Practices

SEO
Your School's Success Depends on Search Engine Optimization Making education available to students from all over the world is definitely a challenging task, especially in today’s context. There are many communication channels, different ways of providing information and many other higher institutions that try to promote their educational programs for college students in Taiwan at the same time.   How Do You Make Your School Stand Out? First, you must realize that the online world is the fastest and most efficient way of reaching out to students from a particular country such as Taiwan. Then, you must understand that this environment comes with certain rules or guidelines, at least in certain situations. It would be so simple if you could write a short introduction about your school, post it somewhere…
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【Agent Marketing】why you need to gradually get ride of the agent marketing.

【Agent Marketing】why you need to gradually get ride of the agent marketing.

Agent Marketing
Marketing effort that span culture and language always face special challenge, Jesse Gildsegame from Language International. An advertising campaign that produces a huge return of investment (ROI) in Korea market might fail completely in Taiwan market. The keywords used to search in China may completely different from Taiwan because of the use of language. Traditionally, Schools rely the marketing on their agent partners because of the challenges in local marketing. However, the school may not fully satisfy with their Agent partners all the time since the commission they offered may not be optimized and get good return of investment because the wide range of products represented by a study travel agent. Gildesgame, who works for an online multinational agency indicated that agency may face a variety of challenges from country…
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Content Marketing…It’s Time You and I Have A Little Talk

Content Marketing…It’s Time You and I Have A Little Talk

Content Marketing
Content Marketing - It's time you and I have a little talk I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes. Read more at http://www.business2community.com/content-marketing/content-marketingits-time-little-talk-01400173#goIgvDHvYbYbV8hz.99 Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what happened to content marketing in 2015 in the following way: “Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too.” Ann described content marketing in 2015 as having run amok (my words, not hers)…
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