You Have the Power to Influence Asian Students
The first contact that your Taiwanese audience has with your academic institution will dictate how they are going to act when they need to make a final decision regarding their future. They will be evaluating educational programs and everything that your school has to offer. But, to be able to do that, they need to have all the required information at their fingertips.
Social Media – The Place for School/Student Interaction
It is a known fact that there are different channels that can be used to offer prospective Taiwanese students the information they require. For example, while looking online for educational options, they might stumble upon your website. After reading the information they find there, they might be tempted to send you an email with all of their questions.
The problem in this case is that their message might get lost between the hundreds of others that you might receive on a regular basis. The truth is that it would be much easier to just interact with your online followers on social media. The best part about this strategy is that you can answer all questions in a really short time.
Some Enrollment Management Issues Can Be Avoided on Social Media
A simple example would be the first contact that prospective students have with your academic institution. Due to the fact that Taiwanese individuals spend so much time on their favorite social network – Facebook, it’s easy for them to type the name of your school and visit your official page. Scrolling down through your posts should make a great first impression.
Enrollment management is a process that starts with student research. Your content and online presence needs to be easy to find, especially on social media. Due to the fact that you can interact with applicants on Facebook, you have the power to show them that their opinion matters and that their questions are always going to be answered in the shortest time possible.
Evaluating Educational Programs Can Be Done on Social Media as Well
In fact, while looking for as much information as they can about your school, Taiwanese applicants are going to use your website, your blog, education advertisements and your social media page to find what they need. Usually, an enticing post that has a suggestive image and a link attached to it will surely convince your followers to go one step further.
On social media, you need to keep your posts short, interesting and educational. Post enough details regarding your educational programs to make prospective students feel intrigued. The more they know about your school, the more tempted they will be to send in an application. Trust the DA team to show you the ropes of using social media as a powerful marketing tool.
Take your digital marketing knowledge to a whole new level. Read more about what can a higher education marketing agency do regarding your school’s content here!
