Social Media Marketing Archives

03Jun 2017 by manuela dordea No Comments

Promoting Innovative Educational Programs on Social Media

Share Relevant Information on Your Facebook Page Many international academic institutions have been looking into modern marketing tools that can help them promote their innovative educational programs. The truth is that advertising education is not as simple as one might think. In fact, when it comes to reaching Asian prospects, you must go beyond regular advertising techniques and tap into the power of digital marketing as well as all of the channels it relies on. Social Media Can Offer Extreme Exposure If you were convinced that a Facebook page is only great for communicating with your friends and sharing fun, interesting links, photos or videos, you should try to look at the big picture. Why not consider treating Asian prospective students as online friends? Reports show that just in Taiwan,…

03Jun 2017 by manuela dordea No Comments

Top Higher Education Marketing Trends on Social Media Channels

Social Media Marketing

Improve Your School's Social Media Strategy As you may have probably noticed, Facebook is one of the most popular social networks in Taiwan. Here is where you will be able to see for yourself just how much do Taiwanese individuals enjoy spending time on this particular channel, chatting, liking & commenting on various posts. It’s fairly easy to notice the current higher education marketing trends. Your School Needs an Official Facebook Page While doing a bit of research on this popular social network, you will realize that most universities do not have their own FB page. Instead, they have private groups or the academic institution can be used as a location. So, if you are there, you can add the name of the university as your current location, but there…

03Jun 2017 by manuela dordea No Comments

International Education & How to Make It Reachable Through Social Media

Social Media Marketing

Take Advantage of All Online Communication Channels Studying in another country is a brave decision that usually requires a lot of in-depth education research from the student’s part. Why should you care about their process of picking the right academic institution? Well, if you know what their journey entails, you can make sure that your school does not only pop up on their screen at the right time, but also leaves a favorable impression. Social Media Is Essential for International Education Where do Taiwanese students spend most of their free time? On social media, of course! You can take advantage of a few interesting marketing tools, including Facebook ad campaigns to ensure that your academic institution is visible on this particular channel. It is all a matter of how…

03Jun 2017 by manuela dordea No Comments

Higher Education Marketing Blog & Social Media – Are These Two Connected?

Social Media Marketing

Make School Information Available on All Online Channels Yes, they are. We are talking about two channels where you can communicate with your target audience. The most important aspect that you need to keep in mind regarding your school’s blog and official social media page is that you can interact with prospective Taiwanese students with the click of a button. You just have to ensure that you keep both channels intertwined. Higher Education Marketing Is Different from Regular Marketing Although there are various digital marketing tools that can be used in both cases, higher education institutions have different needs. After all, one of your goals is to increase the number of international students so that you can benefit from a few interesting advantages. None of them have anything to…

03Jun 2017 by manuela dordea No Comments

Enrollment Management – How Can Your Social Media Page Help?

Social Media Marketing

You Have the Power to Influence Asian Students The first contact that your Taiwanese audience has with your academic institution will dictate how they are going to act when they need to make a final decision regarding their future. They will be evaluating educational programs and everything that your school has to offer. But, to be able to do that, they need to have all the required information at their fingertips. Social Media – The Place for School/Student Interaction It is a known fact that there are different channels that can be used to offer prospective Taiwanese students the information they require. For example, while looking online for educational options, they might stumble upon your website. After reading the information they find there, they might be tempted to send…