Make School Information Available on All Online Channels
Yes, they are. We are talking about two channels where you can communicate with your target audience. The most important aspect that you need to keep in mind regarding your school’s blog and official social media page is that you can interact with prospective Taiwanese students with the click of a button. You just have to ensure that you keep both channels intertwined.
Higher Education Marketing Is Different from Regular Marketing
Although there are various digital marketing tools that can be used in both cases, higher education institutions have different needs. After all, one of your goals is to increase the number of international students so that you can benefit from a few interesting advantages. None of them have anything to do with profits. It’s all about global collaboration on the educational front.
Marketing for higher education needs a whole different perspective from businesses. You don’t need customers that will buy your products. You want more students that will invest in their future by trusting your school to offer them access to quality educational programs. You can reach your target audience using different strategies.
Your Blog and Social Media Page Need to Be Constantly Updated
No matter how you look at it, social media was not designed for long content. Even if you know that your followers require more information regarding your educational programs, you can’t write a long post. That’s because this channel is meant for short, enticing posts that redirect interested individuals to another website or to a blog post.
This is exactly what marketing for higher education relies on when sharing content on social media. In fact, everything needs to be connected – your website, FB page, blog and any other social media site you might be including in your marketing strategy. You might have noticed that when visiting a blog or site, you have the option to click on a button and be redirected to their social media pages.
Social Media Key Takeaways:
- Always write short posts.
- If you add a link to a blog article, make sure that the content is interesting enough for your audience. (If not, they will not fall for the same “trap” again)
- Every single time you write something new, create a cute social media post.
- Always attach a suggestive photo to your FB post.
- Reply to social media & blog comments within hours from receiving them.
It’s not easy to keep tabs on every single tool required for your higher education marketing plan. The good news is that you don’t really have to. That is why Digital Agent is here to not only guide you through this whole process of making international education available to Taiwanese students, but also deal with most of the marketing part for you!
Take your social media marketing knowledge to a whole new level. Read more about how can social media help your enrollment management process here!
