Improve Your School’s Social Media Strategy
As you may have probably noticed, Facebook is one of the most popular social networks in Taiwan. Here is where you will be able to see for yourself just how much do Taiwanese individuals enjoy spending time on this particular channel, chatting, liking & commenting on various posts. It’s fairly easy to notice the current higher education marketing trends.
Your School Needs an Official Facebook Page
While doing a bit of research on this popular social network, you will realize that most universities do not have their own FB page. Instead, they have private groups or the academic institution can be used as a location. So, if you are there, you can add the name of the university as your current location, but there are no interesting posts to read.
Another trend that you will see is that some of the schools that do have an official page on Facebook do not use it too often. They just have it so that they can consider this particular aspect covered. But, they do not take advantage of its potential. There are just a few academic institutions around the world that have used the “social” advantage of social media and have created a bond with their online followers.
Social Media Is Where You Interact with Students
You can use all sorts of efficient tools that will help you attract more followers on social media. A great idea would be to look into education ads. It is a well-known fact that countless brands rely on Facebook advertising campaigns to help with their goals. Although your school is not a business, it can truly benefit from the advantages associated with strategically placed education ads.
The idea behind all of it is quite simple. You can rely on Facebook to target Taiwanese social media users. Depending on how you want to create your campaign, you have the chance to have these ads shown to a pretty specific crowd. This way, once Taiwanese individuals see the ad, the click on it and then hit the like button that is available on your page.
Once They Are Followers, You Can Turn Them into Applicants
When talking about higher education marketing trends, you need to understand that not all of them are beneficial for your academic institution. If you really want to reach Taiwanese students, you will need to make yourself available to them. Use social media to interact with prospective applicants and win their loyalty by paying attention to their needs.
It’s important to always answer any questions that they might post on your school’s FB official page. All of your posts need to keep them updated regarding any events that you might organize. Remind them about said events, but not too often. Combine these useful posts with ones regarding your school’s campus, fun extracurricular student activities and so on. Allow Digital Agent to guide through the hoops of social media!
Take your social media marketing knowledge to the next level. Read more about making international education reachable through social media here!
