03Jun 2017 by manuela dordea No Comments
International Education & How to Make It Reachable Through Social Media

International Education & How to Make It Reachable Through Social Media

Social Media Marketing
Take Advantage of All Online Communication Channels Studying in another country is a brave decision that usually requires a lot of in-depth education research from the student’s part. Why should you care about their process of picking the right academic institution? Well, if you know what their journey entails, you can make sure that your school does not only pop up on their screen at the right time, but also leaves a favorable impression.   Social Media Is Essential for International Education Where do Taiwanese students spend most of their free time? On social media, of course! You can take advantage of a few interesting marketing tools, including Facebook ad campaigns to ensure that your academic institution is visible on this particular channel. It is all a matter of how…
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03Jun 2017 by manuela dordea No Comments
What Should Your Higher Education Marketing Agency Do Regarding Your Content?

What Should Your Higher Education Marketing Agency Do Regarding Your Content?

Content Marketing
Don't Settle for Just any Marketing Experts Making the best possible decision for your academic institution might require you to outsource certain needs to a higher education marketing agency that will use a personalized approach to help you reach your goals. But, you may need to keep in mind the fact that not every marketing agency is right for promoting higher education.   The Team Must Have Experience with Academic Institutions Otherwise, they might not be able to understand why your school needs a different marketing strategy to succeed in improving its enrollment management plan. Yes, higher education is somewhat similar to a business, but its ultimate goal is not increase its revenue, but to offer more students the chance to work on their future through proper education. That is…
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03Jun 2017 by manuela dordea No Comments
Top University Marketing Content Tips

Top University Marketing Content Tips

Content Marketing
Proper Content Can Go a Long Way Without content, Taiwanese users would not know what to think about your academic institution. If you don’t create it and share it with the rest of the world, your school will be invisible, especially in the online environment. But, even when you are determined to work on your content, you must follow a few guidelines that will help your school benefit from the exposure it needs.   Keep Your University Marketing Content Relevant Of course, no one is stopping you from writing content that is made from just one main idea and a bunch of promotional/advertising paragraphs. But that would turn out to be a huge waste of time for both your school and readers. In fact, you can’t even call them your…
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03Jun 2017 by manuela dordea No Comments
SEO and Higher Education Marketing Agencies

SEO and Higher Education Marketing Agencies

SEO
Search Engine Optimization Makes Your Pages Easy to Find What is digital marketing all about? Providing the best results, while using a minimal amount of resources, obviously. One of the most popular higher education marketing trends is to invest in exhibition marketing and hope that the sales agent will bring in more students as time passes by. Unfortunately, the process is far from being effective.   SEO Is an Essential Part of a School’s Digital Marketing Strategy At first, you might be tempted to believe that you can handle the online marketing plan of your academic institution on your own, without the help of higher education marketing agencies. So, you decide to build a free, simple website where you post content that you find interesting and wait for Taiwanese student…
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01Jun 2017 by manuela dordea No Comments
Online Higher Education Marketing – How Long Should Your Content Be?

Online Higher Education Marketing – How Long Should Your Content Be?

Content Marketing
Your Content Can Be Concise or Detailed The new way of promoting a brand, a name, a higher education institution revolves on a few key factors, starting with content. When talking about online higher education marketing, your content must be just right. This means that it needs to have the right appearance, the right length, send the right message and convince readers to rely on your school for education and training.   Your Content Should Be as Long as Needed Some may tell you that people don’t have time to read nowadays so they just skim through the content they stumble upon, regardless if we are talking about ads, social media posts or online articles. Although that might be true at some extent, Taiwanese students are also incredibly smart and resourceful…
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01Jun 2017 by manuela dordea No Comments
Marketing for Education – Matching Your Content to Your Taiwanese Audience

Marketing for Education – Matching Your Content to Your Taiwanese Audience

Content Marketing
Make Your Message Sound Convincing Especially when talking about Taiwanese students, you must understand that they do not really pay attention to ads because they are surrounded by them all the time. So, they have somehow become immune to them. Marketing for education needs to be different. If your content even resembles the type of text used for advertisements, you have lost their attention faster than you got it.   Your School Needs a Smart Higher Education Marketing Plan Ads should be a small part of it. But how can you know that your content is right for your Taiwanese audience? It all starts with defining that audience you want to reach. Taiwanese students are individuals that want to study abroad, that don’t like ads and that have strong opinions…
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01Jun 2017 by manuela dordea No Comments
Higher Education Online – Is Your Website SEO Friendly?

Higher Education Online – Is Your Website SEO Friendly?

SEO
Suitable SEO = Visible Website Many higher institutions mistake detailed content with quality content and quality content with easy to find content. If you deal with these challenges as well, you have figured part of the equation – content is key to attracting Taiwanese college students. But what kind of content are we talking about? Flyers? A list of English educational programs? Facebook posts?   Content MUST Be Built Around SEO Keywords Looking for higher education online should be a breeze. It usually is, if the right keywords are used when the text is created. Otherwise, how do you think you can find a specific article or page that contains just the words or full questions you typed into your search engine’s search bar? Search engines index pages based on…
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01Jun 2017 by manuela dordea No Comments
Aligning Your Enrollment Management Plan with Your SEO Strategy

Aligning Your Enrollment Management Plan with Your SEO Strategy

SEO
A Visible Website Helps with Your School's Marketing Goals As difficult as it may be, you need to admit that every year, there are countless students that might have applied to your school, but didn’t because your enrollment management plan was not optimized. The situation becomes even more challenging if you don’t connect the plan with your SEO strategy, which is meant to bring your academic institution the online recognition it deserves. No SEO – No Visibility You must be aware of the fact that there are countless other higher institutions that want to attract Taiwanese students and that focus all of their efforts on promoting their available educational programs. You need to optimize the process that makes your school the best option & that ultimately convinces an increasing number…
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