Share Relevant Information on Your Facebook Page
Many international academic institutions have been looking into modern marketing tools that can help them promote their innovative educational programs. The truth is that advertising education is not as simple as one might think. In fact, when it comes to reaching Asian prospects, you must go beyond regular advertising techniques and tap into the power of digital marketing as well as all of the channels it relies on.
Social Media Can Offer Extreme Exposure
If you were convinced that a Facebook page is only great for communicating with your friends and sharing fun, interesting links, photos or videos, you should try to look at the big picture. Why not consider treating Asian prospective students as online friends? Reports show that just in Taiwan, there is an incredibly high Facebook penetration rate, around 83% (according to internetworldstats.com).
Of course, this does not mean that you should not have a proper presentation of your innovative educational programs on your website as well. The same goes for your blog. At the same time, while advertising education, you might want to give email marketing and even flyers a try. The key here is to focus on a combination of these tools rather than just a few specific ones.
Your Posts Should Offer Value
Unfortunately, many of the international schools out there consider social media the perfect place to share advertisements in hopes that their actions will bring more students in. The problem is that the results are never close to their expectations. Let’s say that you choose to have a Facebook page created for your academic institution. How do you start engaging with your followers?
The secret is to create and share content that is based on your innovative educational programs, but that does not send off the wrong vibe. If Asian prospects even suspect that you are solely advertising your school, they will stop being interested in what you have to say. If you want to be smart about it, you would provide a balanced ratio of educational vs advertising content.
Key Takeaways for Social Media in Asia:
- Create both English and Mandarin versions of your school’s social media page.
- Create a smart advertising campaign that comes with a “call to action” button.
- Share interesting links that are directly connected to the advantages associated with your educational programs.
- Keep your posts short and filled with information.
- Always attach a high quality photo or opt for a preview that will catch the eye of Asian prospects.
Keep in mind the fact that Digital Agent is your local partner that you can rely on when you want to benefit from top notch online marketing services for your academic institution. If you would like to brush up on your inbound marketing knowledge, read more about it here!
