English.Agency - an cutting edge marketing system for schools and agents

03Jun 2017 by manuela dordea No Comments

Content Marketing and the Story of Your Higher Education Institution

What’s Your School All About? Due to the way the educational market has evolved, when it comes to promoting a school to students from your area or from all over the world, there are same hard truths that your academic institution must face. First of all, opting for a traditional marketing approach on the Asian market is only going to make your school sound the same as many others. Everything Starts and Ends with Content The key here is to find a way to make your own educational programs stand out. But before you can do that, you must ask yourself what makes your school so special. Maybe it’s focused on tradition or has great statistics regarding the number of students that graduate and find a job in their field…

03Jun 2017 by manuela dordea No Comments

The Impact of Education Ads on Your Target Audience – Asian Prospects

Search Engine Marketing

Focus resources on education ads Higher education recruitment in Asia can not be done efficiently without proper usage of your academic institution’s resources. No matter how you look at it, your advertising strategies need to be focused on targeting Asian prospects, not the general public. That is why it would be recommended that before doing anything else, we take a quick look at education ads and search engine marketing or SEM. Visibility Is a Major Focal Point of Every Marketing Strategy It has been long established that a website, no matter how great it is, if it not visible through search engines, all of your efforts are in vain. Besides investing in organic search engine optimization techniques that will ensure search engines index your site and keep its rank high,…

03Jun 2017 by manuela dordea No Comments

Top SEO Tips for School Advertising in Asia

SEO

Your School Needs Expert SEO Advice If you have not thought about how SEO or search engine optimization influences the success of your educational institution, it might be time to take matters into your own hands and look into this particular concept. On a more general level, SEO is related to two major factors – relevance & authority, each of them having their own role in business and/or school advertising. Start with Keywords Build all of your content, including titles for web pages, for articles, for pics and even links around specific keywords that are relevant to the message you are trying to share. Try to put yourself in the shoes of Asian prospects and see what type of search phrases they end up using when looking for information related…

03Jun 2017 by manuela dordea No Comments

Content and Sharing Information about Education in Asia

Content Marketing

Efficient Communication Guarantees Your Strategy's Success One of the most important fact that you need to know about today’s world is both an advantage and disadvantage: the fact that information about education is available everywhere can be considered a plus because it is right there at the student’s fingers and a minus because of the details it offers. When sharing information about education, your institution must see content from the public’s perspective. Quality Information Is More Important than Advertising Purposes Even though this has not been the case until now, the education industry is starting to catch up with the latest consumerism trends which involve offering their target audience an entire experience rather than just a flyer. In Asia, the situation is very much different from the rest of the…

03Jun 2017 by manuela dordea No Comments

Promoting Innovative Educational Programs on Social Media

Social Media Marketing

Share Relevant Information on Your Facebook Page Many international academic institutions have been looking into modern marketing tools that can help them promote their innovative educational programs. The truth is that advertising education is not as simple as one might think. In fact, when it comes to reaching Asian prospects, you must go beyond regular advertising techniques and tap into the power of digital marketing as well as all of the channels it relies on. Social Media Can Offer Extreme Exposure If you were convinced that a Facebook page is only great for communicating with your friends and sharing fun, interesting links, photos or videos, you should try to look at the big picture. Why not consider treating Asian prospective students as online friends? Reports show that just in Taiwan,…

03Jun 2017 by manuela dordea No Comments

Inbound Marketing, Content & Global Education

Inbound Marketing

There Is a More Efficient Way of Using Your Resources The education industry has currently settled for a less efficient way of attracting Asian students and convincing them to apply to certain schools that are located across the world. Well, if you are looking to improve your student recruitment approach and making global education happen, you should check out inbound marketing and its strong connection to quality content. Of course, at this point all sounds a bit confusing seeing as you are already trying to convince prospective students from Chinese speaking countries to come to your academic institution. You do that through the ads, flyers and the information that you ask your exhibition agent to share with them. But, is it enough? Your School’s Needs to be Represented Everywhere This…

03Jun 2017 by manuela dordea No Comments

International Student Recruitment in Asia – DOs & DON’ts

Case Study

Asian Students Have Specific Needs If you were to create a survey for students that are currently looking for an international higher ed institution where they can continue their education and ask them what they liked or didn’t like about some student recruitment techniques, this is what they would say: Asian Students Need a Local Approach as Well What does this mean? Well, your English website is not enough to answer all of their questions. Even though they know how to speak & write in English, they would be more comfortable to learn about a school’s educational programs in Mandarin. If you were to have a copy of your English website that is translated in Mandarin, you would show prospective students that you care about their needs. You can…

03Jun 2017 by manuela dordea No Comments

The Importance of Digital Marketing for Academic Institutions

Case Study

Online Marketing Tools Are a Must Until recently, schools that wanted to receive more student applications could only benefit from the presence of a website and an email address that allowed interested individuals contact them. Today, the situation is very much different. The problem is that most international schools don’t even realize just how important digital marketing really is for academic institutions. Online Higher Education Marketing Offers Your School Visibility If a website used to be enough to entice prospective students, in today’s world academic institutions need to bring their A game when it comes to digital marketing. This does not necessarily mean that you must ask school officials to attend online marketing courses. But, you should consider doing some research and leaving the planning and execution phase in…

03Jun 2017 by manuela dordea No Comments

Higher Education Recruiting Tips – Attracting Taiwanese Students

Case Study

Promote Your Educational Programs Efficiently Before you can start thinking about creating a master plan that will allow you to penetrate the Taiwanese market, you first need to understand your target audience - Taiwanese students. We are talking about young individuals that are interested in exploring the outside world of education. Maybe your school is exactly what they are looking for. Learn More About Your TA’s Online Behavior When it comes to higher education recruiting tips, one of the most important ones is to find out as much relevant information as possible about your target audience. When talking about the young generation of Taiwanese individuals that are open to studying abroad, an online marketing strategy will come in handy. That’s because they spend most of their free time online.…

03Jun 2017 by manuela dordea No Comments

Enrollment Management, Social Media & International Schools

Case Study

Social Media and Enrollment Management Are Connected As a higher education institution that is looking for international opportunities, reaching students from foreign countries is definitely a challenge. Especially if you don’t really know how to approach your target audience, it can be really difficult to actually get their attention. Fortunately, social media and a few other online channels can help change all that. Your Enrollment Management Process Starts Now From the first piece of information that you make available to your target audience, aka Taiwanese students, you are starting to create your online presence and are making the first step towards optimizing your enrollment process. You can show prospective students what sort of educational opportunities you have to offer. All is possible through the content that you post online…