03Jun 2017 by manuela dordea No Comments
Advertising Education Through Offline Events in Taiwan

Advertising Education Through Offline Events in Taiwan

Case Study
Education Events Attract Relevant Asian Prospects When you think about offline events for schools, the first thought that comes to mind is that you will probably invest in exhibition marketing. As we already know, this is no longer the best way of reaching out to students and convincing them to apply to your school. What if you could opt for a different way of advertising education?   Not All Offline Events Are the Same As long as you rely on marketing experts that understand just how inefficient exhibition marketing is on its own, you will be able to benefit from a personalized event where you will meet Taiwanese individuals that are actually interested in your educational programs. How can you ensure that all of your efforts are going to lead…
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03Jun 2017 by manuela dordea No Comments
Mistakes and Higher Education Abroad – Adjusting Your Marketing Plan

Mistakes and Higher Education Abroad – Adjusting Your Marketing Plan

Inbound Marketing
Make Informed Decisions Regarding Your Marketing Strategy Even if your academic institution is already popular in your town, this does not mean that all the other students from other countries know about it as well. One of the biggest mistakes that you can make is assume that your school already benefits from the online recognition and reputation that it deserves. In today’s world, there is always room for improvement.   Innovative Educational Programs Still Need to Be Promoted There are different ways you can make your target audience - Taiwanese students aware of the educational opportunities that they can take advantage of as long as they apply to your school. If you have gotten enough applications this year, you should not expect things to be the same next year. The…
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03Jun 2017 by manuela dordea No Comments
Marketing in Higher Education – Traditional vs Inbound Strategies

Marketing in Higher Education – Traditional vs Inbound Strategies

Inbound Marketing
There's a Better Way of Promoting Your School As a higher education institution, you need to understand what your target audience wants before you can start marketing your educational programs. Otherwise, all of your efforts will be for nothing. When trying to reach Taiwanese students, you must know what they are interested in – language study abroad or any other kind of learning opportunity.   Online Marketing Has Evolved So should the online approach of your academic institution. When talking about marketing in higher education, you have to think past the ads that can be seen everywhere. The same goes with emails that usually get into the spam folder. What you need to do is to convince Taiwanese students to follow you on social media, check your school’s website and…
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03Jun 2017 by manuela dordea No Comments
Higher Education Marketing Consultants for a Proper Online Presence

Higher Education Marketing Consultants for a Proper Online Presence

Inbound Marketing
Your School's Reputation Depends on Its Online Presence It’s a fact that international universities need assistance when it comes to optimizing their online marketing plan. As you would like to deal with your responsibilities as a higher education recruiter in the most efficient manner possible, it would be recommended that you turn to higher education marketing consultants for their expertise in this field.   Your School’s Online Presence Needs to Reach a Specific Target There is nothing stopping you from spending your budget, or better said – waste it away chaotically on all sorts of ideas and tools that might or might not work; tools that might or might not help you get more Taiwanese applicants. In inbound marketing, defining your target audience is one of the most important steps that…
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03Jun 2017 by manuela dordea No Comments
Higher Ed and Delighting Taiwanese Students Online

Higher Ed and Delighting Taiwanese Students Online

Inbound Marketing
There's a Better Way of Sharing Your School's Message Most people, when they first hear about marketing, they immediately associate it with advertisements, even though this is just one of the tools that can be used when promoting a business or even an academic institution. If you would like to ensure that higher ed gets all the attention it deserves, you need to understand what marketing is all about and what it has involved into.   Online Marketing Is Now Inbound Marketing We are talking about a combination of tools that focuses on spending less money while attracting more prospective Taiwanese students that are bound to apply to your school. At this point, you might be asking yourself how that would be possible as there are so many other academic…
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03Jun 2017 by manuela dordea No Comments
Strategic Enrollment Management, SEM & Your Website

Strategic Enrollment Management, SEM & Your Website

Search Engine Marketing
Paid Ads Can Go a Long Way From the moment prospective Taiwanese students start looking for a higher education school until they apply to yours, they will get in contact with countless institutions. It is in your power to ensure that you invest your resources in a strategic enrollment management process that will allow them to always have a positive experience.   SEM Goes Hand in Hand with Higher Education Ads Let’s start with your expectations for your academic institution. When it comes to penetrating the Taiwanese education market, your goal is to ensure that you attract as many students as possible so that you can make your school more popular on a global level and get involved in international collaborations. When talking about enrollment management, you must understand that…
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03Jun 2017 by manuela dordea No Comments
SEM Mistakes That Are Affecting Your Educational Programs

SEM Mistakes That Are Affecting Your Educational Programs

Search Engine Marketing
Search Engine Marketing is More than Paid Ads Everyone knows that ads work, but only if they are beautifully crafted and strategically placed. What about when you are trying to promote educational programs? Well, you need to ensure that any education ads you use end up answering essential questions of your target audience – prospective Taiwanese students.   There Is No “One Fits All” SEM Strategy Yes, you can find a list of steps that you can follow to build a smart search engine marketing strategy, but all of the decisions you make need to be personalized according to the needs of Taiwanese individuals and your school’s expectations. Some academic institutions prefer using a similar if not identical SEM bidding strategy as others. Obviously, this will result in wasting a…
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03Jun 2017 by manuela dordea No Comments
How Can Higher Education Marketing Consultants Help Reduce SEM Costs?

How Can Higher Education Marketing Consultants Help Reduce SEM Costs?

Search Engine Marketing
Learn How to Spend Your School's Resources Wisely As this might be one of the first times you learn about SEM, it might be too difficult to process all the information that is associated with this efficient field. Some might believe that it is only useful for businesses and don’t even consider it as an option for higher ed. This is where many academic institutions fail to reach the full potential of their online strategy.   Schools Need to Include SEM into Their Marketing Plan Paid advertisements can go a long way, but only if you know exactly how to maximize the advantages that they have to offer. For example, one of the most common issues that brands have to deal with is spending too much money on low quality…
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03Jun 2017 by manuela dordea No Comments
Education Research & SEM – Doing It Right

Education Research & SEM – Doing It Right

Search Engine Marketing
Paid Ads Will Help Your School Reach Asian Prospects Most certainly, you have heard about SEO, also known as search engine optimization and know that it is somehow related to making your website more visible on the 1st search engine results page. Well, SEM aka search engine marketing is related to paid search activities. It is all a matter of investing in paid advertisements that bring your academic institution to the top.   Taiwanese Students Always Do Their Research Even more so today, Taiwanese individuals are pickier when it comes to choosing the school where they are going to study for the next few months or years. This means that they spend their time performing education research so that at the end of the day they are confident that the…
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